
About us
About us
The Story Behind Fefi and Lola
The Story Behind Fefi and Lola
We are Fefi and Lola—two siblings who turned our love for art and culture into a brand that celebrates everything we cherish. Born and raised on the stunning west coast of Puerto Rico, we spent our childhood exploring the beaches of Cabo Rojo, where the sun, sand, and vibrant island life shaped our sense of creativity and connection to our roots. Every piece of our clothing is infused with the colors, memories, and nostalgia of those early years.
Fefi, whose full name is Fernando, is currently a student at New York University, pursuing a career in engineering. Lola, or Paola, is also in New York, chasing her passion for acting, filmmaking, and content creation. Although our professional paths are different, we share a deep love for art and fashion—an obsession that grew as we adapted to life in New York City. Being so far from home made us realize how much we missed the warmth of Puerto Rico’s culture, the closeness of family, and the everyday moments that shaped who we are.
Our brand, Fefi and Lola, was born out of this longing for home and the desire to express our heritage through fashion. It's our way of bringing the spirit of Puerto Rico into our lives in New York and sharing that with others who might feel the same.
But our story has a deeper layer. A few years ago, we lost our mom, the heart and soul of our family. Her passing brought us even closer, as she always encouraged us to stay connected, support each other, and keep our sibling bond strong. It was during this time that the idea of starting a brand together came to life—not just as a creative outlet, but as a way to honor her wish for us to always be there for one another. Fefi and Lola is a reflection of that closeness, a project where we combine our passions and work together, just as she would have wanted.
Fefi and Lola isn’t just a brand; it’s a celebration of our childhood, our culture, and the unbreakable bond we share as siblings. We’re excited to bring you into our world, where fashion meets nostalgia, and our heritage finds new life in every piece we create.
