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About us

About us

The Story Behind Fefi and Lola

The Story Behind Fefi and Lola

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We are Fefi and Lola—two siblings who turned our love for art ​and culture into a brand that celebrates everything we ​cherish. Born and raised on the stunning west coast of Puerto ​Rico, we spent our childhood exploring the beaches of Cabo ​Rojo, where the sun, sand, and vibrant island life shaped our ​sense of creativity and connection to our roots. Every piece ​of our clothing is infused with the colors, memories, and ​nostalgia of those early years.




Fefi, whose full name is Fernando, is currently a student at New York University, pursuing a career in ​engineering. Lola, or Paola, is also in New York, chasing her passion for acting, filmmaking, and ​content creation. Although our professional paths are different, we share a deep love for art and ​fashion—an obsession that grew as we adapted to life in New York City. Being so far from home made ​us realize how much we missed the warmth of Puerto Rico’s culture, the closeness of family, and the ​everyday moments that shaped who we are.

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Our brand, Fefi and Lola, was born out of this longing for ​home and the desire to express our heritage through ​fashion. It's our way of bringing the spirit of Puerto Rico into ​our lives in New York and sharing that with others who might ​feel the same.



But our story has a deeper layer. A few years ago, we lost ​our mom, the heart and soul of our family. Her passing ​brought us even closer, as she always encouraged us to stay ​connected, support each other, and keep our sibling bond ​strong. It was during this time that the idea of starting a ​brand together came to life—not just as a creative outlet, ​but as a way to honor her wish for us to always be there for ​one another. Fefi and Lola is a reflection of that closeness, a ​project where we combine our passions and work together, ​just as she would have wanted.



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Fefi and Lola isn’t just a brand; it’s a celebration of our ​childhood, our culture, and the unbreakable bond we share ​as siblings. We’re excited to bring you into our world, ​where fashion meets nostalgia, and our heritage finds new ​life in every piece we create.


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